Hi, I’m Laura – the creator of The Hair Fuel.

When I was 17 years old (I’m now 30!), I had a bad perm which cost me a third of my hair. The hair follicles were so damaged that my hair just wouldn’t grow. I tried everything: from horse shampoo, expensive medication, including Minoxidil to professional treatments, but nothing worked.

Since I’m a proud nerd with not one, but three degrees, I dived into my own research into the science and biology of hair growth and coupled that with home remedies approach – thanks to growing up with my Russian grandma*. Eventually, I came across a combination of ingredients and a chemical reaction – that made sense to ME.

After many at-home trials (and many dirty kitchen clean-ups), I created a formulation that I could FEEL working on my scalp, and see results in just a few weeks. For over a decade since, I’ve been using this hair formula to support my adventurous haircuts. Without sounding too cheesy – I was never afraid of a bad haircut since.

Upon sharing my hair mask formulation with friends, who all reported improved hair growth, and the continued demand for the formula, I decided to work with a laboratory in Devon, UK to enhance the formulation with additional, hard-to-source natural ingredients and produce larger quantities to share with the masses.

I harnessed my years in management consulting to streamline logistics and experience in graphic design, to create a beautiful package, the entire Hair Growth Kit** or Hair Growth System** delivered to YOUR doorstep at YOUR convenience so you can grow YOUR hair, too.

I hope you enjoy the product, for I know how disheartening this can be to lose the hair you once had, or wistfully sigh at the hair of others. I’ve been there. I feel you. You’re here now – so it will be okay.

Lastly, I have logged my progress of building out The Hair Fuel in a few live updates and episodes where I shared my journey of creating the brand, which you can take a look at in here.



* – “Russian grandma” approach to beauty means you harness the power of nature and hundreds of years of homemade recipes and potions. In addition, I did actually have a Russian grandma!

** – this is how our early trialistas referred to The Hair Fuel

Our Values


We love our Earth and work hard to ensure that our product is 100% sustainable: whether by using recycled materials or materials that are fully recyclable, reusable or biodegradable, minimising negative impact our product has on the planet and maximising the positive impact wherever and however we can.

The Hair Fuel mask is fully biodegradable and cruelty-free. The sachets is the only part of our packaging we have not yet resolved how to recycle. However, in certain countries a zero-waste collection services are available via TerraCycle.


At The Hair Fuel we recognise the value of being mindful. The way we see it – be mindful first and everything else second. Which is why self-care and self-love that feature in our content are ingrained in our ethos. In order to show up as your best self to your loved ones and to the rest of the world, you have to meet yourself and – you have to fall in love with yourself.

A quote we go by is: “You cannot hate yourself into a version of you that you can love”. Therefore The Hair Fuel is set to inspire our customer to take better care of themselves by having a dedicating “date” in a week where they can attend to their soulful needs.


We love to laugh at The Hair Fuel. Laughter is healing and what a better indication of good times than wholehearted laugher? We embrace our silly selves, embrace our humanity with a light heart – and we invite you to do the same. We firmly believe that most things that people do, should fill them with joy – therefore it only made sense joy would be one of our core values.

(Besides, how can you not embrace your silly self when wearing our shower cap and a beanie?)